Tender Details

Country: Philippines
Summary: Strategic Paid Media & Social Campaign Implementation for who Western Pacific
PHT Ref No: 127084882
Deadline: 10 Oct 2025
Financier: World Health Organization (WHO)
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: WPRO/2025-09/COM/279625
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Description:
BackgroundDuring outbreaks and emergencies, disseminating information and responding in a timely and relevant manner on social media is crucial to engaging with key audiences, encouraging health-seeking behaviour and tackling the spread of misinformation and disinformation by preventing an information vacuum.Considering this, the WHO seeks to set up a paid social media mechanism to help disseminate information quickly over social media Region-wide and/or to target countries during outbreaks or emergencies. The Asia-Pacific Region has over 2.5 billion social media users (Digital Marketing for Asia, 2025), although platform use and popularity varies significantly between countries. WHO seeks to engage with users effectively to help improve health outcomes to tackle non-communicable diseases, climate change and emergencies. Additionally, paid social media can be used to inoculate against misinformation and dis-information in select areas, as was seen amid the COVID-19 pandemic, and help audiences more easily identify misinformation and disinformation.Purpose of the Agreement for Performance of WorkThe WHO Western Pacific Communications Team seeks an experienced digital communications provider that specializes in strategic paid campaign development and paid social media campaign implementation to develop or launch critical emergency/outbreak campaigns across the Western Pacific Region, specifically Asia (South-East and East Asia in particular) and the Pacific (Australia, New She ...
Documents:

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Strategic Paid Media & Social Campaign Implementation for who Western Pacific - Philippines Tender

The WORLD HEALTH ORGANIZATION (WHO), a Government sector organization in Philippines, has announced a new tender for Strategic Paid Media & Social Campaign Implementation for who Western Pacific. This tender is published on PhilippinesTenders under PHT Ref No: 127084882 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-10-10.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.